Cosmetics for children – trend that is getting stronger
2019-06-10
Child's skin is extremely sensitive and requires proper care from the first days of life. In particular, the skin of the youngest children is extremely absorptive because protective barrier is not properly developed yet, hence it is more susceptible to irritation and allergy. That is why skincare cosmetics for children must have safe ingredients. The most popular are: washing oils and foams, olives, balms, powders and creams with filters.What kind of cosmetics are the best?
Of course, those with natural raw materials of plant and mineral origin. There will be no preservatives, chemical emulsifiers, artificial coloring, modified or petrochemical ingredients. Here are some substances to avoid, especially in children's cosmetics.
- SLS (Sodium Laureth Sulfate) and SLES – cheap, synthetic detergent, is a highly effective anionic surfactant used to remove oily stains and residues. It is found in high concentrations in industrial products, including engine degreasers, floor cleaners, and car wash products. This ingredient contributes foaming properties to cleaning products. You can also find it in soaps, shampoos, shower gels, bath lotions; causes foaming. SLS sterilizes the skin, irritates and dries it, thus disrupting the natural hydrolipid barrier.
- Petroleum substances (Paraffinum Liquidum, Synthetic Wax, Paraffin, Mineral Oil, Isoparaffin, Petrolatum) - products of petroleum distillation, form plastic coating on the skin, which is very difficult to remove; used in creams, lotions, olives, bubble baths, even in baby wipes.
- Parabens (including Methylparaben, Buthylparaben, Ethylparaben) - the most popular preservatives used in cosmetics. Unfortunately, parabens have an allergic effect on the skin.
Packaging for cosmetics for children
We should not forget, how important packaging is when it comes to cosmetics for children. Currently there is a lot of different products in interesting packaging. We have distinguished three main trends.
1. Minimalism and classic - white and transparent packaging, delicate colors. This type of design will emphasize the naturalness of the cosmetic.
2. The unusual shape of packaging and closures and also bright colors - they definitely draw children’s attention.
3. Favourite characters of cartoons and animated animals on packaging labels.
The sale of cosmetics for children and babies can become a very grateful part of your business.
You have to remember that sales should be directed primarily to the parent, who more needs various confirmations
of the naturalness of cosmetics and additional packaging functions.
