Mark your calendar for November 29, 2025—Black Friday is almost here! This major shopping day offers a golden opportunity to boost your sales and attract new customers to your cosmetics brand. Wondering how to plan an effective campaign? Here are some practical steps to guide you:

Although the autumn weather is still lingering outside, cosmetic manufacturers are already working hard on their spring collections. This is the perfect time to introduce fresh products that will meet consumer needs for the upcoming season. Spring is a time for renewal – not only for nature but also for your business. So, how can you make the most of it? Invest in cosmetics that are perfect for the season and, just as importantly, in the right packaging that will catch your customers' eyes.